Biodiversity represented in One Hundred Years of Solitude: an opportunity for investors
Colombia, a megadiverse country, inspires both literature and business. With its jungles, rushing rivers and majestic mountains, the environment surrounding Macondo in One Hundred Years of Solitude reflects the natural wealth that is currently driving sectors such as renewable energy, agribusiness and fashion. Discover here how Colombia's biodiversity is an engine for sustainable development and business innovation.
Renewable energies
The renewable energy sector is strongly favored by the country's natural wealth. With a level of solar irradiation 60% higher than the world average; a wind speed of 9 m/s, twice the world average; and being the sixth country with the largest renewable water resource in the world, Colombia has ideal conditions to produce renewable energies.
This is why progress has been made in the production of green hydrogen in the national industry, making Colombia one of the countries with the most competitive potential in the production of this kind of energy worldwide.
Investing in this sector in Colombia means investing in innovation and biodiversity. It is a sustainable business that also takes care of the nature that is so proudly shown in One Hundred Years of Solitude .
Agribusiness and its unique assets
The fertility of Colombia's soils, reflected in the descriptions of the environment surrounding Macondo, is one of the greatest assets for investors in the agribusiness sector. The country has five thermal floors and more than 42 million hectares of agricultural frontier, full of fertile soils, what drives year-round production of raw materials and processed food with sustainable processes.
Thanks to its fertile lands, goods such as cocoa, coffee, milk, and gulupa, among many others, are already representing Colombia in several destinations worldwide, making the country one of the largest suppliers of exotic fruits.
Besides, Colombian flowers have reached several corners of the planet, making the country the second-largest flower exporter in the world, reaching exports of USD 1,498 million between January and July 2024. According to DANE data, during that time, exports of the “Agriculture, food and beverages” sector reached USD 6,003.2 million, reflecting the size of this industry.
The Colombian fashion sector
Part of the Colombian fashion industry production inputs used for the creation of garments can be obtained from Colombia's fertile lands. Cotton is an example of this potential. The characteristics of the national cotton allow the production of high-quality yarns with greater usability, which favors the development of garments and gives Colombian designers more options for their creations.
Exports in this sector reached USD 533.1 million during 2023, partly boosted by Colombia's natural resources, showing not only the strength of the industry but also the support for sustainable production practices in Colombia.
Investing sustainably in Colombia
Investing in Colombia offers great advantages due to the country’s natural wealth, a characteristic that is part of great literature works such as One Hundred Years of Solitude. In the country there are already significant logistical and tariff benefits for those who invest with environmental awareness and in projects that have sustainable processes. For this reason, we invite you to invest sustainably here and take advantage of this great opportunity.
Learn more about Gabriel García Márquez's novel and discover how Macondo, inspired by the country of beauty, portrays us here
