This is how Colombian commerce is displayed in Macondo
What do you think when you imagine Macondo? The answer may be different depending on your city of origin or your nationality. But for Colombian readers, Macondo is part of our identity. Thinking about that fictional place is seeing the streets of our towns and the faces of our neighbors. Part of its history is the history of the country of beauty.
For this reason, it's not unusual to imagine that we Colombians have deeply connected with the town created by the Nobel Prize winner, Gabriel García Márquez, and portrayed in One Hundred Years of Solitude, the work that brought Colombian literature to bookstores around the entire planet. This is something we feel and live in our daily lives: in the coffee we drink, in the crafts we create, and in the genuine interest in discovering the novelties that come from the world.
The connection between Colombia and Macondo is profound. The entire country has been inspired by the story of the Buendías, just as Gabo was inspired by Colombia when constructing his narrative. Our history and our culture appear in One Hundred Years of Solitude, as well as our forms of commerce and our curiosity for novelty.
Come with us on this journey through Macondo and discover those moments in the novel where not only the beauty of Colombia is captured but also the country's attractions for business and exports.
Colombian commerce in Macondo
The gypsies arrived in Macondo with inventions created in corners that were beyond the imagination of the inhabitants. Among these was the multiple machine, which served to sew buttons and lower fever at the same time; the device to forget bad memories; the syrup to become invisible; and the flying carpet.
The inhabitants received each invention with curiosity and amazement, an attitude for which any Colombian can be recognized with the new advances of the world. It's not uncommon to find, for example, the taste for innovation in cities like Medellín. And it's that the people of Antioquia stand out for innovating in sectors such as technology, tourism, and infrastructure.
In fact, generally, we Colombians enthusiastically receive products that become as novel as the gypsies' multiple machine. And that's why so many companies feel comfortable innovating and showing new products to the Colombian market, as they encounter towns that move to constantly transform themselves.
This is why large international companies have already invested in the country, bringing solutions in different fields: medicine, processed foods, artificial intelligence, etc. And this is not only because Colombia has an internal market of more than 50 million consumers, but because of the talent found in the country, making it an ideal destination for investments.
Products of Colombian origin in Macondo
Macondo, inspired by the country of beauty, shows why Colombia is an attractive destination for business. It achieves this through characters like Colonel Aureliano Buendía, who not only took part in the construction of the town, showing what Colombian workers can create, but also used goldsmithing techniques to create little gold fish that transformed the inhabitants of Macondo, showing the role of artisans in our industries.
And it's that ancestral techniques and knowledge have moved the country's economy since its beginnings. This iconic character is a reflection of the goldsmiths who show with their jewelry the value of products of Colombian origin and who have driven exports in the country of beauty.
Likewise, this figure of national literature is a sample of the capacity and talent of Colombians to build great industries from scratch. In the country, giant economic sectors have evolved that have conquered markets around the world. Such is the case of agroindustry, which has positioned, for example, avocado in great world scenarios, such as the Super Bowl, and has taken uchuva, gulupa, and other exotic Colombian fruits to different continents.
All of this makes Colombia a place where businesses can flourish thanks to the quality of the workforce and the tools that the country has thanks to its natural and cultural richness.
What about Colombian commerce in Macondo?
The train arrived in Macondo and with it, the entire planet. Thanks to this, the town was transformed, just as Colombia constantly does to welcome new investors and new companies. Like Macondo, the country has connected with the world, but not only by land, but also by sea and air.
This, added to Colombia's strategic geographical location, provides great attractions to the country, as it offers advantages to companies that invest here, thanks to the ability to send products in competitive times to other destinations in the region.
This is how the national infrastructure has turned us into a center for market development on the continent, and thanks to these benefits, more and more investors are arriving to discover the opportunities that exist in Colombia.
In addition, the 17 trade agreements in force that the country has, which allow it to reach 1.5 billion consumers worldwide, make this a very attractive destination for any international company that wants to position itself in regions such as Latin America. Such was the case, for example, of Hero Moto, which decided to open its first production plant outside India in Cauca, motivated by these advantages.
Get to know the real-life Macondo
Any reader will think that a town as fascinating as Macondo can only inhabit the universe of literature, but if that reader is Colombian or Latin American, they know what it's like to live in such a place.
Coming to Colombia is knowing Gabo's land, but investing or doing business here is discovering what Macondo already showed about Colombia, a country that has evolved to become an ideal destination for investments. That's why we invite you to know the real-life Macondo in the streets of Colombia, discover goods and services of Colombian origin, and explore an internal market that, like Macondo's, has open arms for new companies.
