The destination with everything

Santa Marta is pure flavor. The city's diversity is evident in its landscape, people, and each and every aspect of its culture; it is a destination that truly embraces its visitors and makes them feel at home.

What makes this city unique? Santa Marta's beautiful terrain is its most distinguishing feature: its unforgettable landscapes in which the green foliage, blue sea, yellow sun and sand, and the contrast between the beaches and the white-peaked Sierra Nevada, make Santa Marta a must-see destination.

There are also about 30,000 people from the KOGI, ARHUACO, KANKUAMO, and WIWA indigenous ethnic groups that live in Santa Marta. In fact, Unesco declared the area a Biosphere Reserve and World Heritage Site in 1979.

Traditional cabins in Santa Marta
Photo: Mario Carvajal

Santa Marta is a captivating city with beaches and cultures that can help anyone disconnect. Santa Marta has activities for everyone, from losing yourself in the waves at a beach fringed with forest, to watching the colorful birds that seem to be trying to say something through their songs. Or, take a historic walk through the city and visit TAYRONA, the cultural heart of the city, and its colonial treasures.

The charm of the locals, with that characteristic touch of the Caribbean, is another factor that makes visiting Santa Marta so memorable.

What is there to do in Santa Marta?

During your stay in Santa Marta, you don't want to miss your chance to learn about the remarkable culture of TAYRONA. To do so, you must visit the Parque Nacional Natural Tayrona. This nature reserve with crystal-clear waters, white sands, and incomparable sunrises is considered one of the most beautiful bays in America. The reserve is a peaceful, ideal place where the sound of the sea and Santa Marta's clean mountain air converge.

The Park has incredible beaches, each with its own unique charm that pulls in visitors to enjoy their weather, sun, and delicious cocktails. Some of the most well-known beaches include Cape San Juan; Bahía Concha, a beautiful resort with cabins and restaurants; Neguanje; and Cañaveral, with its camping area and beautiful beaches in the middle of Santa Marta's flourishing nature.

Only five minutes from the historic center of Santa Marta, you will find El Rodadero, a place with white sand beaches where the sand is slightly coarse and doesn't stick to your skin, and a clean, greenish-blue sea warmed by the heat of the sun.

Speedboats in Santa Marta sea
Photo: ProColombia

In addition to its natural wealth, of which El Rodadero is also a part, Santa Marta has an impressive historic legacy represented in its architecture and the streets of downtown Santa Marta, which offer the idea route for visiting the Cathedral, the museums, and the Bastidas Boardwalk, where you can also enjoy a romantic sunset.

Another place you should add to your itinerary is the Quinta de San Pedro Alejandrino, which was the last residence of Simón Bolívar and is considered one of Colombia's principal national monuments.

Take advantage of your daily excursions to sample some of Santa Marta's local dishes, such as chipi chipi (clam soup), fried fish, patacones (fried green plantains), arroz con coco (coconut rice), and cocadas (coconut macaroons).

Unique experiences

Santa Marta is also the stage for celebrations like the Festivals of the Sea, which take place halfway through the year. The principal activities at these festivals are aquatic sports, accompanied by different cultural and musical activities.

The International Caribbean Theater Festival, which is at the end of August or beginning of September, and brings together national and international theater companies, is also held in Santa Marta.

Activities you won't want to miss out on

If you consider yourself and adventurer, you can't miss out on your opportunity to practice extreme sports with the stunning natural setting of Santa Marta.

You can also visit the Sea Aquarium and Museum, where you can enjoy the marine world and the rich biodiversity of Colombia, as well as participating in entertaining activities like swimming with dolphins.

But one activity you won't want to miss out on for anything is visiting Taganga, where it seems that time stands still. In this town, there are no traces of industrialization, large hotel chains, or restaurant franchises. Everything in the town is artisanal, and the town's beautiful beaches offer a unique view that affirms the area's incredible diversity.

Parque Nacional Natural Tayrona
Photo: Charly Boillot


  • Santa Marta's weather is warm, with an average temperature of 82.4 °F and a dry climate due to the breezes coming in from the Sierra Nevada.
  • The city's Simón Bolívar International Airport is located 10 minutes from the Rodadero and 15 minutes from the Santa Marta's historic center. This airport has national and international connections.
  • Within the city, you can use taxis and buses to get to any places of interest.
  • We strongly recommend that you get vaccinated for yellow fever 15 days prior to visiting any natural areas. We also recommend that you bring medications, painkillers, sunscreen, and insect repellent. It is also very important that, while you are visiting Santa Marta, you drink only bottled water, not tap water.
  • The city is a tourist destination that brings together excellent hotel infrastructure with luxury hotels, apartments, and hostels for more adventurous travelers, where you can meet people from around the world, participate in cultural exchanges, and make your vacation truly unforgettable—so make your booking in advance.

These recommendations will take you through the sunny seaside vibe, exciting adventures in nature and unparalleled gastronomy that make up the rhythm of Santa Marta. Visit the most welcoming place on Earth and start discovering its unique charm here!

Photographs of our visitors

Santa Marta

Santa Marta

Santa Marta

Why visit Santa Marta?